Podcast Episode 181: $3k per month on Etsy with Digital Exercise Guides --with Emily Moravec

WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/AB6dH2ZoIIU 

About Emily:

Emily is a recreation and exercise instructor with an M.S. in Exercise Physiology and a talent for scientific illustration—her first passion. Her Etsy shop merges her professional expertise and illustration to serve others, by the tagline: “Print-at-home movement and happiness”. Her work has resonated with thousands of customers and wellness professionals alike, becoming a trusted resource for inclusive exercise guides. Emily is now expanding her reach through a personal Instagram brand where she shares wellness through illustration.

EPISODE SUMMARY:  

In this episode of "How to Sell Your Stuff on Etsy," I am thrilled to welcome Emily Moravec, a unique Etsy seller who merges her professional expertise in exercise physiology with her passion for scientific illustration. Emily's Etsy shop, which focuses on creating inclusive exercise guides, has resonated with thousands of customers and wellness professionals alike. With a tagline of "print at home movement and happiness," her work serves as a trusted resource for those seeking accessible fitness solutions.

We kick off the episode by discussing Emily's surprising journey on Etsy, particularly her experience with Google offsite ads, which played a significant role in her early sales. Despite the uniqueness of her products, Emily found success through these ads, highlighting the importance of understanding how Etsy's advertising works.

Emily shares her insights into her niche, which focuses on health, wellness, and fitness, particularly for older adults. She explains how she creates visually appealing illustrated guides that cater to specific needs, drawing from her real-life experiences as a recreation and exercise instructor. We dive into her shop's impressive statistics, including a 4.1% conversion rate and a loyal customer base of 400 repeat buyers.

Throughout our conversation, we explore the power of Pinterest in driving traffic to her shop, with Emily consistently creating and scheduling pins to engage her audience. She emphasizes the importance of being consistent and leveraging trends to maintain visibility.

As we discuss her creative process, Emily reveals how she decides on new listings, often inspired by direct feedback from her customers and the specific needs they express. We also touch on the significance of aesthetics in her work, as Emily strives to create visually appealing products that stand out in a crowded marketplace.

Mindset plays a crucial role in Emily's entrepreneurial journey, and she shares how setting intentions and practicing meditation have helped her maintain clarity and motivation. We discuss the importance of serving customers and listening to their needs, which has been a guiding principle in her business.

Emily offers valuable tips for beginners, encouraging them to lean into their unique strengths and passions while also validating their ideas through market research. She emphasizes the importance of authenticity and finding joy in the creative process.

Join us for this inspiring episode filled with practical advice, unique insights, and a celebration of creativity in the Etsy community. Whether you're a seasoned seller or just starting out, Emily's story is sure to motivate you to embrace your calling and take your Etsy shop to the next level.

EPISODE DETAILS 

In this episode, I’m interviewing Exercise Physiology expert Emily Moravec (@Illustratedemily) who’s turned her professional knowledge into a thriving Etsy business. Emily leveraged her expertise and scientific illustrations to create digital exercise guides, generating $3k+ in monthly semi-passive income. Tune in for an inspiring story and actionable insights on building a successful Etsy shop with niche digital products!

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

⭐FREE Mastering Etsy Ads Course:  https://www.howtosellyourstuffonetsy.com /request-etsy-ads-masterclass

🎉 Lizzie’s Coaching Group (one time fee = life time access): https://www.howtosellyourstuffonetsy.com /lizzie-smiley-s-coaching-group

(Currently at intro pricing! Grab it before the price goes up!)

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➡️ Pinterest Episode 176: https://www.howtosellyourstuffonetsy.com /blog/176

➡️ Share and Save link: https://www.etsy.com/seller-handbook/article/1187231088945

➡️ Legal Tools: https://www.howtosellyourstuffonetsy.com /legal-topics

*The Creative Law Foundry is having their annual sale right now. If you need any legal contracts, it’s WORTH IT to purchase this week.

⭐THE SALE: https://foundry.shopcreativelaw.com/checkout

Use code SMILEY10 for an extra discount!

➡️ Breakdown of Offsite Ads: https://www.instagram.com/p/DJpW8j4xfgW/?igsh=ZThibXYyYWRsamwz 

➡️ Bailey first episode on the pod #112: https://www.howtosellyourstuffonetsy.com /blog/112 

FIND EMILY:

Instagram: @Illustratedemily

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Learn from Lizzie:

➡️ Beginner Course: Six Figure Secrets to Getting Started on Etsy: https://www.howtosellyourstuffonetsy.com /six-figure-secrets  

Use code SAVE50 to save $50 

➡️Trendspotting Membership: https://www.howtosellyourstuffonetsy.com /offers/JxNYgLnw  

Use code KEEP20 to save $20 on your first month 

Get weekly emails with a trend report,  over 160 high demand listing suggestions (POD/Digital), and a monthly group coaching call!

➡️ AI Coloring Page workshop: https://www.howtosellyourstuffonetsy.com /ai-coloring-pages-workshop

Save $50 with code SAVE50 

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FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuffonetsy.com / 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuffonetsy.com /blog/181           

THIS EPISODE IS SPONSORED BY:

PROFITTREE:

🌟SPECIAL OFFER: Profittree Lifetime Access for only $67: https://lifetime.profittree.io/?via=lizzie87

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuffonetsy.com /affiliate-disclosure