Podcast Episode 209: She made $725k in under 3 years with Giftable POD– with EcommEmily

 WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/fWk_5hfPRmM 

About Emily:

Emily launched her Etsy shops in January 2023 and has grown them to 38K+ sales in under two years. After leaving her career in education, she built a business around helping beginners confidently start and scale their own Etsy print-on-demand shops through The Gift Lab course and community. When she’s not teaching or creating, she’s with her two girls & husband doing all the Florida things—Disney trips, beach days, and hot coffee in hand while catching up on Bravo.

EPISODE SUMMARY:  

In this exciting episode of "How to Sell Your Stuff on Etsy," I welcome the incredible @EcommEmily, a former educator turned successful entrepreneur, who has made waves in the Etsy community since launching her shop in January 2023. With over $19,000 in sales across two shops in just under a year, Emily shares her journey and invaluable insights into building a thriving print-on-demand business.

We kick off the episode with a warm welcome back to Texas after my recent trip to Wisconsin, and I express my excitement about the conversation ahead. Emily's story is nothing short of inspiring, and I can't wait for you to hear her secrets to success.

As we dive into the discussion, Emily emphasizes that there are no magic secrets to success on Etsy. Instead, she highlights the importance of consistency, focus, and the willingness to embrace being a beginner. She encourages new sellers to be open to learning and improving their designs over time, sharing her own experience of starting with less-than-perfect designs.

Emily also advocates for selling non-apparel products, particularly giftable items, which she believes have less competition and greater potential for sales. She explains how Etsy's current marketing strategy focuses on gifts, making it an ideal time for sellers to tap into this niche. We discuss the significance of understanding pricing strategies and profit margins, with Emily sharing her goal of maintaining a minimum profit margin of 30%.

Throughout the episode, we touch on the importance of creating strong emotional connections with customers through thoughtful designs. Emily shares her approach to finding unique niches and understanding customer needs, emphasizing that simple designs can often be the most effective.

As we explore the early days of Emily's journey, she recounts her first year, where she achieved an impressive $173,000 in revenue. She reflects on her initial struggles with t-shirt designs and how a pivot to candles and journals led to her breakthrough. Emily's story is a testament to the power of perseverance and adaptability in the face of challenges.

We also discuss practical tips for new sellers, including the importance of focusing on one product type and mastering it before expanding. Emily shares her strategies for conducting market research, utilizing tools like Everbee to identify trends and demand.

As we wrap up the episode, Emily reveals her current revenue milestone of over $725,000, all while managing her Etsy shop and contributing to Gold City Ventures. Her journey is a reminder that success is achievable with dedication, creativity, and a willingness to learn.

Join us for this inspiring conversation filled with actionable insights and encouragement for anyone looking to launch or grow their Etsy shop. Whether you're a seasoned seller or just starting out, there's something valuable for everyone in this episode!

EPISODE DETAILS 

Tune in to hear Emily’s Print on Demands secrets for earning $173k her first year—and $725k in under 3 years. She’s sharing why she pivoted to giftable products INSTEAD of apparel, her fast track advice for people with big goals, and tips for getting started. You’re going to just love her—she’s so down to earth, relatable, and open to share everything she’s learned.

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

❄️ LIZZIE'S BLACK FRIDAY SALES: https://www.howtosellyourstuffonetsy.com/black-friday-sales  

🌟SNAG EMILY’S BLACK FRIDAY DEAL: The Gift Lab: https://lizziesmiley--gold-city-ventures.thrivecart.com/the-gift-lab/

(On sale: November 27th - December 1^st, 2025)

➡️Try Everbee FREE (SEO Research Tool we mentioned): https://www.everbee.io/?via=lizzie

✅Here’s a tutorial showing how I use it: https://www.youtube.com/watch?v=MucPFkvC8sk

⭐ FIND EMILY:

Instagram: https://www.instagram.com/ecommemily/ 

YouTube: https://www.youtube.com/@ecommemily

FAN FAVORITE RESOURCES:

🎙️Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

✅ 2,000 Digital Product Prompts (only $17): https://lizziesmiley.samcart.com/products/2000-digital-product-prompts

 🎉 Lizzie’s Coaching Group (one time fee = life time access): https://www.howtosellyourstuffonetsy.com/lizzie-smiley-s-coaching-group

➡️ Beginner Course: Six Figure Secrets to Getting Started on Etsy: https://www.howtosellyourstuffonetsy.com/six-figure-secrets  

Use code SAVE50 to save $50

➡️Trendspotting Membership: https://www.howtosellyourstuffonetsy.com/offers/JxNYgLnw  

Use code KEEP20 to save $20 on your first month

Get weekly emails with a trend report, over 200 high demand listing suggestions (POD/Digital), and a monthly group coaching call!

➡️ Lizzie’s AI Workshops: https://www.howtosellyourstuffonetsy.com/ai-workshops  

Save $50 with code SAVE50

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FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

Apply to be on the Podcast: https://shorturl.at/skDBs

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuffonetsy.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuffonetsy.com/blog/209        

THIS EPISODE IS SPONSORED BY:

The Six Figure Secrets to Getting Started on Etsy beginner course

Use code SAVE50 to save $50

https://www.howtosellyourstuffonetsy.com/six-figure-secrets

AND

Trendspotting

Receive a weekly trendspotting report from me with all the biggest trends and a video showing how to use them!

➡️You’ll also get access to over 140 hot, low competition products in the POD and Digital Product space—with more added weekly.

➡️Need one-on-one support? I host a monthly group coaching call where you can ask questions and request a live shop review.

Grab your spot: https://www.howtosellyourstuffonetsy.com/offers/JxNYgLnw

Save $20 on your first month with code KEEP20

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuffonetsy.com/affiliate-disclosure